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Sales Director SEA - Automation & Intralogistics

Singapore Permanent Work from Home or Hybrid View Job Description
This is a senior regional sales leadership role with full ownership of sales strategy and execution across South East Asia. You will work closely with global technical and pre-sales teams to secure complex, high-value automation projects across multiple industries.
  • Lead SEA sales growth for large-scale intralogistics projects
  • Own strategic accounts across Singapore and regional markets

About Our Client

Our client is a well-established global provider of automated intralogistics and material handling solutions, supporting customers across sectors such as e-commerce, grocery, apparel, and cold chain logistics. With a strong engineering heritage and a large technical and pre-sales capability based in Asia, the organisation delivers end-to-end solutions covering system design, automation, software integration, and project execution. The business operates internationally, partners with multinational customers, and is recognised for delivering mission-critical, capital-intensive projects for leading global brands.

Job Description

  • Lead and execute the sales strategy across Singapore and the wider SEA region
  • Drive new business development while expanding existing key accounts
  • Own the full sales lifecycle from lead generation through contract negotiation
  • Collaborate closely with global pre-sales and engineering teams to develop technical solutions
  • Build and manage a sustainable pipeline of large-scale capital equipment projects
  • Strengthen relationships with multinational clients and strategic partners
  • Ensure accurate sales forecasting, reporting, and contribution to regional growth targets

The Successful Applicant

  • 8+ years of senior sales experience within solution-based, capital equipment environments
  • Proven track record selling complex, high-value projects in intralogistics, automation, or material handling
  • Strong technical understanding of warehouse automation, software-driven systems, or engineered solutions
  • Experience managing regional sales strategies and multi-country customer portfolios
  • Ability to engage credibly with C-level stakeholders and sophisticated buying teams
  • Commercially astute with strong negotiation and contract management capabilities
  • Comfortable working in matrix organisations with remote technical and pre-sales teams

What's on Offer

This role offers the opportunity to take ownership of a high-impact regional sales portfolio within a globally respected organisation. You will work directly with experienced international leadership, gain exposure to complex and prestigious projects, and be supported by a deep technical and pre-sales infrastructure. The company provides a competitive base salary, structured annual increments aligned with global performance, and long-term career development within an international business.

Contact
Zi Hui Lim (Lic No: R1767414 / EA no: 18S9099)
Quote job ref
JN-052026-7022925
Phone number
+65 6416 9831

Job summary

Function
Sales
Specialisation
Sales Manager/Director/VP
What is your area of specialisation?
Transport & Distribution
Location
Singapore
Contract Type
Permanent
Consultant name
Zi Hui Lim (Lic No: R1767414 / EA no: 18S9099)
Consultant contact
+65 6416 9831
Job Reference
JN-052026-7022925
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.