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You have probably heard the common interview question, ‘What interests you about this role?’ during a job interview before. When a hiring manager or interviewer asks this, it can be tricky to know how to avoid generic answers but instead tailor a response that best showcases your unique skills as a candidate.
Being prepared is a huge part of interview and job search success, even if you are the perfect candidate on paper and have a perfectly built CV and cover letter. If you're not prepared for your interview or don't know the best way to sell yourself to a prospective employer or hiring manager then you are going to be out of luck.
With that in mind, we're sharing our expert advice on how to answer this common interview question like a pro, with some great answer examples that you can use in your next interview.
There are a lot of ways you can approach answering this open-ended question. If answered correctly, it's a good tool that will enable the hiring manager to learn more information about you, gauge your level of interest, and your understanding of the role itself, and check that your values align with the company's.
There are three key ways you can potentially answer this question and that's by either focusing on yourself, the company, or the role itself. You can either focus on one of these approaches or a mix of any of them to answer what interests you.
Use any of these examples below for a well-thought-out response to this common interview question, or use them as a template to build out your own answer:
With this approach, you will focus on your fit for the role, your own goals, and how your experiences make you the perfect candidate for the job. This is looking beyond the job title, and looking more about how you're the best fit for the business.
Let’s look at a couple of key things you could highlight with this approach:
💡 Top tip: Matching the job description with your own personal career goals shows that you have taken the time to think about whether this role is a good fit for you, your personal brand, and that you're not just answering interview questions without any thought. Example answer:
There are a lot of elements that interest me about this role from the job description, but one of the key elements that really appealed to me is that I feel I would be a great fit within the company culture. I want to work in a progressive team and the collaborative of this company is something that interested me in this job. Looking over the company website, and from our previous discussions, I believe this role would also give me the ability to progress in my career and develop my skills in a lot of different areas such as ‘X, Y, Z’.
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It is important to have a vested interest in the particular company you are applying to that is specific to that organisation. Saying 'I need to pay my bills' is not a viable reason for applying for a job and shows you are only interested in the pay and not the company or the role itself.
When focusing on the company in your answer to ‘What interests you about this role?’, there are a few things to mention:
One of the big factors that attracted me to this role is the company itself, I have loved your recent innovations and the development of ‘X’. Historically, the company has proven time and time again to be a market leader and that would be a great environment for me to develop in. Looking at your previous projects, have you ever considered the implementation of ‘Y and Z’ to further increase profits and increase engagement? I think this would be great for a business like yours.
In this answer, you want to focus on the job listing or the role specifically. Drill down into the job description and the role and how this particular position suits both your needs and the needs of the hiring manager.
This job suits me and my experience as I have been looking for the opportunity to get involved in ‘X and Y’ which directly links to my previous roles where I had extended experience dealing with ‘Y and Z’. I feel there would be a lot of opportunities for me to grow in my role and further my knowledge in ‘X’ and progress my career.
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