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Head of Growth Marketing (Digital Assets)

Singapore Permanent View Job Description
This role leads global user growth by designing and executing data‑driven acquisition, conversion and lifecycle strategies across multiple markets. You will partner closely with product, trading and commercial teams to translate marketing performance into measurable business outcomes.
  • Own global growth strategy with direct P&L and revenue impact
  • Build scalable growth engines in a fast‑moving digital asset business

About Our Client

This is a high‑growth digital asset financial services platform headquartered in Singapore with a strong international footprint. The business operates at the intersection of traditional finance and digital assets, managing billions in assets and trading volumes while continuing to expand its product ecosystem and global reach.

Job Description

  • Define and execute a global user growth strategy across priority markets
  • Scale acquisition via paid media, SEO/SEM, affiliates and partnerships
  • Optimise CAC, channel efficiency and ROI across all growth levers
  • Align marketing initiatives with core business metrics and revenue goals
  • Own performance marketing strategy, budgets and attribution modelling
  • Optimise the full conversion funnel from onboarding to retention
  • Lead go‑to‑market strategies for new products and features
  • Build lifecycle marketing frameworks across acquisition and retention
  • Strengthen CRM, automation and marketing data infrastructure
  • Use insights and experimentation to drive sustainable LTV growth

The Successful Applicant

  • Extensive experience in growth, performance marketing or digital marketing
  • Proven track record driving large‑scale user and revenue growth
  • Strong expertise in attribution, analytics and data‑driven decision making
  • Experience in fintech, trading platforms or high‑growth digital products
  • Ability to operate in a fast‑paced, evolving environment
  • Strong stakeholder management and cross‑functional leadership skills

What's on Offer

  • Opportunity to own and shape global growth strategy end‑to‑end
  • High visibility role with direct impact on business performance
  • Exposure to innovative financial products and emerging asset classes
Contact
Desmond Cheong (Lic No: R21103913/ EA no: 18S9099)
Quote job ref
JN-042026-7003889
Phone number
+65 6533 2777

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
Technology & Telecoms
Location
Singapore
Contract Type
Permanent
Consultant name
Desmond Cheong (Lic No: R21103913/ EA no: 18S9099)
Consultant contact
+65 6533 2777
Job Reference
JN-042026-7003889

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.