Back to search

Head of Asia - Consumer

Singapore Permanent SG$14,500 - SG$18,000 per month (SG$174,000 - SG$216,000 per year) View Job Description
This is a rare senior leadership opportunity to take full ownership of an Asia business for a better‑for‑you beverage platform at a pivotal stage of its international growth. Reporting to the global CEO in the US, the role combines strategy, commercial execution, and organisational leadership across diverse Asian markets.
  • Own and scale Asia strategy for a beverage business
  • Direct P&L leadership with mandate to build regional growth engines

About Our Client

Our client is a US‑headquartered beverage company with a strong heritage in natural, clean‑label and functional drinks, and a recognised leadership position within its core category. The business distributes across tens of thousands of retail and foodservice outlets, with established brands and a loyal consumer base in North America, and is now sharpening its focus on profitable international expansion, particularly in Asia. The organisation is publicly listed, entrepreneurial in culture, and entering a phase of renewed strategic focus under a recently appointed CEO.

Job Description

  • Lead overall Asia strategy, P&L performance, and long‑term growth agenda
  • Translate global brand and portfolio strategy into winning local market plans
  • Build and optimise route‑to‑market models across developed and emerging Asian markets
  • Drive distributor partnerships, key customer negotiations, and commercial excellence
  • Oversee product launches, portfolio prioritisation, and pricing architecture
  • Build, lead, and develop a high‑performing regional leadership team
  • Act as Asia leadership voice to global executive team and Board stakeholders

The Successful Applicant

  • 15+ years of senior commercial or general management experience within FMCG, beverages, or consumer products
  • Proven track record of leading multi‑country businesses across Asia with full P&L accountability
  • Deep experience in distributor‑led and hybrid route‑to‑market models
  • Demonstrated success in scaling brands, launching products, and driving profitable growth
  • Strong strategic capability combined with hands‑on execution mindset
  • Experience operating within global or US‑headquartered organisations
  • This role is the main interface for the client's China manufacturing hub, so fluency in Mandarin is a key requirement from HQ.

What's on Offer

The successful candidate will step into a high‑visibility regional leadership role with direct exposure to global decision‑making. The position offers the opportunity to shape Asia strategy from the ground up, work closely with an experienced global CEO, and build a lasting regional platform. A competitive executive remuneration package is on offer, alongside long‑term career progression, leadership development, and the chance to leave a tangible legacy within a growing international business.

Contact
Anurag Garg (Lic No: R1215997 / EA No:18S9099)
Quote job ref
JN-052026-7012074
Phone number
+65 6416 9817

Job summary

Function
Executive Search
Specialisation
Consumer Goods
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Singapore
Contract Type
Permanent
Consultant name
Anurag Garg (Lic No: R1215997 / EA No:18S9099)
Consultant contact
+65 6416 9817
Job Reference
JN-052026-7012074

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.