Save Job Back to Search Job Description Summary Similar JobsLead customer lifecycle and retention strategy for a market leaderDrive AI-powered personalization and marketing transformationAbout Our ClientOur client is one of Asia's leading telecommunications and digital technology providers, serving millions of consumers and businesses through a diverse portfolio of connectivity, digital, cloud, cybersecurity, and technology solutions. With a strong market presence and a reputation for innovation, the organization continues to invest heavily in AI, advanced analytics, customer experience, and digital transformation initiatives. As part of its ongoing growth journey, the company is seeking a senior marketing leader to accelerate customer lifecycle strategies, strengthen customer retention, and unlock greater value from its extensive customer base through data-driven and AI-enabled approaches.Job DescriptionKey responsibilities include:Lead the overall customer lifecycle marketing strategy across acquisition, retention, recontracting, and upselling initiatives.Develop targeted customer engagement programs to improve churn performance, increase customer value, and strengthen loyalty.Drive the adoption of AI-powered marketing capabilities, including personalization, segmentation, predictive modelling, and automated decision-making.Partner with analytics, product, sales, and marketing teams to develop customer-centric campaigns based on behavioral and propensity insights.Monitor market trends, competitive activity, customer needs, and emerging technologies to inform strategic decision-making.Oversee campaign planning, customer segmentation, performance measurement, and continuous optimization of marketing initiatives.Build, coach, and lead a high-performing team while fostering a culture of innovation, collaboration, and accountability.The Successful ApplicantBachelor's Degree in Business, Marketing, Finance, Accountancy, or a related discipline. MBA is advantageous.8+ years of experience in customer lifecycle marketing, retention, CRM, loyalty, customer analytics, or related commercial functions.Proven track record leading large-scale customer retention, recontracting, and revenue growth initiatives.Experience leveraging customer insights, analytics, and data-driven decision-making to improve business performance.Strong understanding of customer journey design, loyalty programs, digital marketing, marketing automation, and omnichannel engagement.Familiarity with AI-enabled marketing, predictive analytics, personalization, and customer segmentation strategies.Strong stakeholder management skills with experience influencing cross-functional teams and senior leadership.Demonstrated people leadership experience, including team development, coaching, workforce planning, and talent management.Commercially astute with strong analytical, presentation, strategic planning, and budget management capabilities.What's on OfferThis opportunity offers the chance to join a leading technology-driven organization undergoing significant digital and AI transformation. The successful candidate will enjoy exposure to enterprise-wide strategic initiatives, ongoing leadership development programs, access to cutting-edge marketing technologies and analytics capabilities, comprehensive health and wellness benefits, internal mobility opportunities, and a collaborative environment that supports both professional growth and long-term career progression.ContactJenny Zhao (Lic No: R25157204/ EA no: 18S9099)Quote job refJN-102026-7125355Phone number+6564169808Job summaryFunctionMarketingSpecialisationMarketing/Director/VPWhat is your area of specialisation?Technology & TelecomsLocationSingaporeContract TypePermanentConsultant nameJenny Zhao (Lic No: R25157204/ EA no: 18S9099)Consultant contact+6564169808Job ReferenceJN-102026-7125355
