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Brand Operations Lead - Fintech & Consumer Brands

Singapore Permanent SG$140,400 - SG$171,600 per year View Job Description
Join a high-growth international organisation where branding is viewed as a strategic business driver. This role will lead the development of global brand operations, content ecosystems, asset governance and audience engagement initiatives while partnering with stakeholders across multiple regions.
  • Lead global brand operations and governance initiatives
  • Drive brand growth through content, media and user engagement

About Our Client

Our client is a fast-growing international organisation with an expanding global presence and an ambitious vision for long-term brand development. With a strong focus on customer experience, digital engagement and brand excellence, the business is investing significantly in building a best-in-class global brand platform that delivers consistency, impact and growth across international markets.

The organisation offers a highly collaborative environment where branding, technology, customer engagement and commercial strategy intersect, providing an opportunity to influence business outcomes on a global scale.

Job Description

Reporting into senior leadership, the successful candidate will:

  • Lead the execution of global brand operations initiatives and strategic marketing projects
  • Establish and enhance brand governance frameworks, identity guidelines and digital asset management processes
  • Manage owned media channels and oversee content planning, localisation and audience engagement activities
  • Drive customer and community engagement programmes to strengthen brand loyalty and advocacy
  • Support the planning and execution of regional and global campaigns, product launches and brand events
  • Partner with marketing, product, commercial and regional teams to ensure alignment and successful project delivery
  • Analyse campaign and operational performance data, providing insights and recommendations to optimise brand effectiveness



The Successful Applicant

  • 8+ years of experience in brand management, brand operations, marketing or related disciplines
  • Proven experience managing global or regional brands within fintech, financial services, technology, luxury, FMCG or other leading consumer-focused organisations
  • Exposure to world-class brand environments or equivalent organisations will be advantageous
  • Demonstrated success in building, transforming or scaling brand frameworks, governance models or brand ecosystems
  • Strong project management capabilities with experience managing multiple stakeholders across regions
  • Experience leading teams, major projects or cross-functional initiatives
  • Data-driven mindset with the ability to translate insights into actionable recommendations
  • Excellent brand storytelling, content judgement and understanding of modern digital channels
  • Bachelor's degree or equivalent professional qualification

What's on Offer

This is an opportunity to shape and influence the future direction of a globally recognised brand during an exciting period of growth and transformation. The successful candidate will enjoy significant exposure to international stakeholders, broad ownership of strategic branding initiatives, career development opportunities within a growing business, and a collaborative environment that values innovation, professional development and continuous learning. The organisation also offers competitive remuneration and the opportunity to work alongside experienced leaders in branding, marketing and business strategy.

Contact
Maureen Yeoh (Lic No: R1987106/ EA no: 18S9099)
Quote job ref
JN-082026-7085357
Phone number
+65 6541 9946

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Financial Services
Location
Singapore
Contract Type
Permanent
Consultant name
Maureen Yeoh (Lic No: R1987106/ EA no: 18S9099)
Consultant contact
+65 6541 9946
Job Reference
JN-082026-7085357

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.