Back to search

Business Development Manager - Advertising/Media

Singapore Permanent View Job Description
An exciting opportunity to join a fast-growing retail media business that is transforming how brands connect with consumers through data-driven advertising solutions. You'll lead commercial growth initiatives, build strategic partnerships, and help shape the future of commerce media across the region.
  • Shape the growth of a leading retail media ecosystem in Singapore
  • Engage top CPG/FMCG brands and influence strategic commercial outcomes

About Our Client

Our client is one of Singapore's most recognised consumer businesses, serving millions of shoppers through an extensive omnichannel retail network. Backed by rich first-party customer insights and significant investments in digital innovation, they are rapidly scaling their retail media capabilities and creating new opportunities for brands to drive measurable business outcomes.As the retail media landscape continues to evolve, this organisation is positioned at the forefront of helping advertisers unlock deeper consumer engagement through data, technology, and closed-loop measurement.

Job Description

  • Drive commercial growth and revenue across retail media solutions
  • Develop and execute strategic sales plans and account strategies
  • Build relationships with senior stakeholders across major FMCG and consumer brands
  • Partner with media agencies to secure long-term advertising investments
  • Lead complex commercial negotiations and partnership agreements
  • Promote data-driven advertising solutions that demonstrate measurable business impact
  • Collaborate with product and operations teams to enhance market offerings
  • Represent the business at industry forums, conferences and client events
  • Provide guidance and coaching to account management teams
  • Maintain market intelligence on emerging retail media and advertising trends

The Successful Applicant

  • commerce advertising, or related commercial roles
  • Experience engaging senior decision-makers within major consumer brands, retailers, or agencies
  • Strong understanding of advertising effectiveness, attribution, performance marketing, and measurement frameworks
  • Demonstrated success in managing high-value commercial partnerships
  • Experience working with media agencies and brand marketing stakeholders
  • Excellent consultative selling and stakeholder management skills
  • Strong commercial acumen with the ability to develop strategic growth plans
  • Confident presenter with strong communication and influencing abilities
  • Experience within retail media networks or commerce media environments would be advantageous

What's on Offer

  • High visibility role influencing commercial strategy and market positioning
  • Exposure to cutting-edge data and advertising solutions
  • Collaborative and innovative working environment
Contact
Desmond Cheong (Lic No: R21103913/ EA no: 18S9099)
Quote job ref
JN-072026-7068634
Phone number
+65 6533 2777

Job summary

Function
Sales
Specialisation
Business Development
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Singapore
Contract Type
Permanent
Consultant name
Desmond Cheong (Lic No: R21103913/ EA no: 18S9099)
Consultant contact
+65 6533 2777
Job Reference
JN-072026-7068634

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.