Associate Director, Enterprise Engagement & Innovation

Customer Marketing Strategy & Executive Engagement

• Develop and lead the annual customer marketing strategy and executive engagement roadmap aligned with enterprise growth priorities, strategic accounts, and target industry sectors.
• Establish and manage an integrated portfolio of executive engagement platforms, including advisory councils, leadership roundtables, executive dinners, industry forums, innovation showcases, and strategic customer programs.
• Identify and deploy the most effective engagement approaches based on account objectives, customer stakeholder profiles, and stages of the customer journey.
• Partner closely with Sales and business leaders to prioritise strategic accounts where executive engagement can enhance access, strengthen relationships, and accelerate commercial opportunities.
• Build and manage a coordinated annual engagement calendar to maximise executive participation and ensure alignment across customer-facing activities.
• Develop structured engagement frameworks that translate executive interactions into business outcomes, customer insights, and advocacy opportunities.

Executive Engagement & Leadership Programs

• Lead the strategy, design, and execution of executive engagement initiatives across the Singapore market.
• Partner with senior stakeholders, sales teams, and account owners to define engagement objectives, customer agendas, and desired business outcomes.
• Curate differentiated executive experiences that combine customer challenges, thought leadership, industry trends, peer-to-peer discussions, and technology-driven business solutions.
• Build relationships with executive communities, industry associations, and external partners to expand engagement with CEOs, CIOs, CTOs, CISOs, and other senior decision-makers.
• Deploy senior leadership engagement strategically to support priority accounts, key opportunities, and relationship development initiatives.
• Drive executive preparation and briefing processes, ensuring leadership teams have relevant customer context, discussion topics, objectives, and follow-up actions.
• Ensure engagement outcomes are captured, communicated, and transitioned to account teams for ongoing relationship development and opportunity progression.

Executive Experience Centre & Innovation Engagement

• Position the organisation's executive experience centre as a strategic customer engagement and go-to-market platform within the broader customer marketing ecosystem.
• Define the centre's customer experience strategy, engagement formats, and role in supporting executive engagement and strategic account development.
• Collaborate with product, technology, sales, and marketing teams to ensure customer showcases, demonstrations, and narratives align with business priorities and market positioning.
• Lead high-profile customer briefings, executive workshops, innovation sessions, and leadership engagements hosted within the experience centre.
• Design immersive customer journeys that leverage innovation storytelling, emerging technologies, industry use cases, and business transformation themes.
• Capture customer insights, market intelligence, and opportunity signals generated through executive engagements and ensure effective follow-through.
• Drive operational excellence across the experience centre, including customer experience standards, technology readiness, vendor management, and programme governance.