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APAC Head - Digital & Marketing - FMCG

Singapore Permanent View Job Description
This regional role will work closely with senior stakeholders to drive capability development, embed modern consumer engagement practices, and support the roll-out of scalable growth frameworks across diverse geographies. The position offers the opportunity to influence regional strategy, work across multiple markets, and contribute to a high-profile transformation programme at a global organisation.
  • Shape the future of consumer marketing
  • Drive meaningful commercial impact

About Our Client

We are partnering with a leading multinational consumer good (FMCG) business undergoing a significant transformation of its consumer engagement and growth agenda across the APAC region. As part of this evolution, the organisation is seeking a APAC Head - Digital & Marketing to help shape and accelerate best-in-class consumer growth capabilities across multiple markets.

Job Description

  • Lead the regional approach to social-first demand creation across priority APAC markets, identifying high-value consumer moments and translating them into content, creator, and channel strategies.
  • Build and deploy CX capability frameworks, including playbooks, tools, learning programmes, and best-practice models that can be scaled across markets.
  • Translate the Growth Flywheel into actionable market plans, KPIs, and performance routines, connecting consumer experience initiatives to commercial outcomes such as recruitment, conversion, retention, availability, and share growth.
  • Strengthen CRM, loyalty, and consumer lifecycle capabilities across acquisition, onboarding, engagement, repeat, retention, and loyalty.
  • Drive the adoption of AI, MarTech, and modern marketing capabilities, identifying practical use cases across content, personalisation, planning, discovery, and measurement.
  • Coach and partner with market CX teams and agencies, helping embed new ways of working and turn strategy into scalable execution.
  • Benchmark leading consumer companies, digital platforms, and creator-led brands, translating external best practices into relevant and commercially grounded opportunities for APAC.
  • Partner with regional, global, and local stakeholders to scale winning practices, improve marketing effectiveness, and strengthen consumer-led growth across markets.

The Successful Applicant

A successful APAC Head - Digital & Marketing should have:

  • Proven experience building and scaling marketing and consumer capabilities across multiple markets, ideally within a regional or global organisation.
  • Strong expertise in modern demand generation, including social-first marketing, creator ecosystems, content strategy, digital growth, and consumer engagement.
  • A track record of translating consumer insights and strategy into scalable frameworks, playbooks, and programmes that deliver measurable commercial impact.
  • Strong understanding of CRM, loyalty, consumer lifecycle management, retention, and engagement, with experience driving acquisition, conversion, and loyalty growth.
  • Demonstrated ability to lead transformation and influence stakeholders across regional, local, and global teams, with strong collaboration and change management capabilities.
  • Practical understanding of AI, MarTech, personalisation, and emerging marketing technologies, with the ability to embed new capabilities into marketing and consumer ecosystems.
  • Strong commercial acumen, strategic thinking, and execution capability, with a hands-on approach to supporting markets and turning strategy into tangible business results.
  • Excellent communication and influencing skills, with the credibility to engage senior stakeholders and drive adoption across diverse markets and teams.

What's on Offer

  • Regional remit across a diverse and fast-growing geography
  • High visibility with senior leadership
  • Opportunity to shape a critical transformation agenda
  • Exposure to best-in-class consumer growth and capability programmes
  • Significant scope for career progression within a global organisation



If this role matches your expertise, consider applying to make an impact in this exciting position.

Contact
Carmen Lee
Quote job ref
JN-082026-7075739
Phone number
+60 123752458

Job summary

Function
Marketing
Specialisation
Digital, Online & Social Media
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Singapore
Contract Type
Permanent
Consultant name
Carmen Lee
Consultant contact
+60 123752458
Job Reference
JN-082026-7075739

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.