Loyalty & Offline Marketing Manager - F&B

Offline Marketing:

• Campaign lead for LTO campaigns to develop key visual while ensuring brand consistency
• Work closely with Marketing Director to develop strategy and manage all offline marketing activities
• Work with digital marketing team to ensure integration of all digital marketing and offline activities
• In-charge of all in-store marketing collaterals (menu boards, posters, banners, tray mats, POS Screen) and track marketing campaign performance
• Arrange photoshoots of new food items and lead the design of new menu when necessary
• Work closely with our Creative team, generating briefs and highlighting learnings that help us increase guests' frequency, average spent and acquire new customers
• Run LTO, LSM and customer acquisition campaigns across out-of-home, and non-digital channels including in-store marketing, flyers, TV, radio, print, OOH, and other offline media
• Grow partnership network to extend brand outreach and acquisition efforts
• Monitor offline marketing budget with accountability for growth in marketing efficiency and ROI
• Drive footfall and impulse to purchase through the store launch activities when possible
• Work closely Delivery Aggregators to drive revenue growth
• Liaise with mall management to drive promotion awareness
• Other ad hoc duties as assigned

Loyalty and Mobile App:

• Lead the loyalty programme together with Marketing Director from beginning to end to shape consumer experience and the go-to-market strategies that will drive acquisition and retention
• Establish collaborative relationships with the respective agencies and ops team to improve programme offerings to members
• Formulate strategies using analysed data and conduct continuous and consistent testing, learning, and optimisation to maximise consumers' lifetime value
• Implement, track and prioritize project roadmaps and schedules for loyalty initiatives. Remove roadblocks, identify risks and propose mitigation plans
• Provide analysis and regular reporting of loyalty metrics to steer performance improvements, and propose membe-exclusive initiatives where necessary
• Manage loyalty budget jointly with Marketing Director to achieve efficiency of spend to meet business goals
• Manage the day-to-day operations of the loyalty programme, including mobile app member troubleshooting where needed, mobile app content management, execution of member-exclusive promotions and initiatives, etc