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Director, Lifecycle Marketing - Telco Consumer

Singapore Permanent View Job Description
This is a leadership opportunity to shape and execute end-to-end lifecycle marketing strategies within a highly competitive consumer business. You will drive customer engagement, retention, and revenue growth through data-led and AI-enabled marketing initiatives.
  • Lead lifecycle strategy for a large consumer customer base
  • Drive retention, ARPU growth, and AI-powered marketing

About Our Client

Our client is a leading telecommunications provider in Asia with a strong presence across consumer and enterprise segments. With millions of subscribers and a mature digital ecosystem, the organisation is recognised for its innovation in connectivity, digital services, and customer experience, continuously investing in advanced analytics and AI to drive business transformation.

Job Description

  • Lead lifecycle marketing strategy across acquisition, retention, and upsell initiatives
  • Drive customer base management including churn reduction and ARPU growth
  • Champion AI-driven marketing capabilities such as personalisation and automation
  • Partner closely with analytics, sales, and product teams to deliver targeted campaigns
  • Oversee campaign planning, segmentation, execution, and performance tracking
  • Analyse customer data and campaign effectiveness to optimise outcomes
  • Build and lead a high-performing team, ensuring capability development and delivery excellence

The Successful Applicant

  • 12+ years of experience in lifecycle, CRM, or customer marketing roles
  • Strong track record managing large customer bases in complex organisations
  • Experience in data-driven marketing, customer analytics, and segmentation
  • Prior exposure to telecommunications or subscription-based industries preferred
  • Proven team leadership experience, managing multiple direct reports
  • Strong stakeholder management and ability to influence cross-functional teams
  • Resilient, adaptable, and comfortable operating in a dynamic environment

What's on Offer

This role offers the opportunity to lead a critical function within a well-established market leader, with strong visibility to senior leadership and direct impact on business performance. You will work in a collaborative, data-driven environment with access to advanced marketing and analytics capabilities, while building and shaping a high-performing team. The organisation provides competitive compensation, clear career progression, and exposure to large-scale transformation initiatives within a fast-moving industry.

Contact
Zi Hui Lim (Lic No: R1767414 / EA no: 18S9099)
Quote job ref
JN-072026-7054730
Phone number
+65 6416 9831

Job summary

Function
Marketing
Specialisation
CRM
What is your area of specialisation?
Technology & Telecoms
Location
Singapore
Contract Type
Permanent
Consultant name
Zi Hui Lim (Lic No: R1767414 / EA no: 18S9099)
Consultant contact
+65 6416 9831
Job Reference
JN-072026-7054730

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.