SVP - Marketing Promotion

Singapore Permanent
  • One of the fastest growing firms in its space
  • Key leadership team member

About Our Client

The company makes it to their mission to make a positive impact by accelerating the progress of Southeast Asia through commerce and technology. As part of the large holding company they are one of the leading e-commerce platforms in the region.

Job Description

  • Design the promotion mechanism & integrated marketing campaign, such as cash back, free shipping, event based promotion campaign etc.
  • Identify gaps from buyers and merchant experience when they interact on the platform and develop innovative solutions/promotional programs to address these pain points
  • Plan and lead high-impact cross-functional Go-to-market promotional programs across different stakeholders and country teams to reach goals of improving key business goals: basket size, purchase frequency, others.
  • Drive onsite growth funnel from buyer acquisition, retention and conversion through systematic site analytics and extensive A/B testing, working closely with product/tech/design and data teams
  • Facilitate adoption by merchants of these key promotional programs to grow their business on this platform, helping them to also understand their performance shifts
  • Design regional growth financial models, scale and automate growth processes to make it leaner, more efficient and on a start-up mode
  • Establishing operational excellence through working closely with country teams to implement regional standard operating procedures
  • Setting measurable goals across the Promotional program function that are linked to the company's strategic objectives
  • Manage and analyze marketing data and merchant and buyer feedback (performance results, conversion rates, traffic, sales etc.) to help shape future marketing strategies.

The Successful Applicant

Qualifications & Skillsets:

  • Bachelor's degree in Business Administration/Business Analytics/Economics or related fields.
  • Minimum 7 years' of working experience in a quantitative-driven business field such as User Lifecycle Management, Management Consulting, Business Analytics, Strategy & Planning and preferably in a regional position
  • Data-driven, proficient at insight analysis to catch business opportunities and execute operational strategy in a short time-span.
  • Experience in designing a regional product operation framework and business modelling to systematically drive growth.
  • Commercial and marketing sense, good at competition analysis to identify strategic opportunities.
  • Strong organisational, communication, and stakeholder management skills
  • Independent and self-driven, record of execution to the last mile
  • Knowledge of SQL is highly preferred, Python and other computer languages are a plus

What's on Offer

Excellent compensation on offer for the right experiences.

Rachel Cheng
Quote job ref
Phone number
+65 6416 9893

Job summary

Digital, Online & Social Media
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Contract Type
Consultant name
Rachel Cheng
Consultant contact
+65 6416 9893
Job Reference