Senior Brand Manager

Opportunity to define the brand
Be a part of a leading FMCG organization

About Our Client

Our client is a leading FMCG player. They offer a diverse range of products from groceries and fresh produce to household essentials across their stores. It is a growing organization that is expanding their offerings to the international market.

Job Description

Consumer Insight Analysis: Analyze consumer needs and insights, track category trends, and uncover commercial opportunities across diverse markets.
Data Analysis: Leverage on quantitative and qualitative data to identify growth opportunities.
Brand Strategic Planning and Expansion: Develop the Brand's regional expansion strategy.
Growth and Performance Management: Drive growth and track performance to meet commercial objectives for the portfolio; manage the A&P budget effectively.
Cross-Functional Collaboration: Collaborate with cross-functional teams, as well as channel partners, distributors, and/or agencies to execute initiatives.
New Product Development: Spearhead the development of the Brand's 24-month rolling New Products Pipeline, from ideation and concept development to NPD qualification and the execution of regional marketing launch campaigns and toolkits.

The Successful Applicant

Bachelor's degree in any field.
Minimum 10 years of relevant experience with a leading FMCG company.
Experience of being accountable for sales performance, market share growth, and marketing expenditures.
Demonstrated expertise in developing global and regional brand strategies, business strategies, and integrated marketing initiatives.
Extensive experience across diverse Asian markets.
Proven track record of managing relationships with various stakeholders.
Strong experience in leading cross-functional teams and collaborating with media and creative agencies.
Skilled in executing marketing campaigns in-market through local business units and/or distributors.
Proactive, resilient, able to navigate ambiguity, take calculated risks, and respond swiftly in a fast-paced environment; excels in cross-team collaboration.

What's on Offer

Our client is looking for a Senior Brand Manager who will be able to lead the brand's strategic plan and lead the whitespace expansion of the brand.

Contact

Kanika Sagar (Lic No: R22104649 / EA no: 18S9099)

Quote job ref

JN-112024-6583054

Phone number

+65 6416 9858

Job summary

Function: Marketing

Specialisation: Brand & Design

What is your area of specialisation?: FMCG (Fast Moving Consumer Goods)

Location: Singapore

Contract Type: Permanent

Consultant name: Kanika Sagar (Lic No: R22104649 / EA no: 18S9099)

Consultant contact: +65 6416 9858

Job Reference: JN-112024-6583054

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.