SEA Marketing Director - EdTech

Singapore Permanent
  • New role created in a start-up business with a solid backing
  • Opportunity to hire, build a team

About Our Client

Our client is a leading EdTech to-be-unicorn that's launching across Singapore, Vietnam, Thailand, and other markets in South East Asia 'SEA' in the next six months. Founded 6 years ago, they have built a strong network of technical resources, customer support professionals that has helped consolidate its position as South Asia's largest online higher education brand. The organization raised $160m in their recent funding and is on track to grow their business 5x on FY'2020. As part of the phase two in their international expansion, they're investing in SEA, EMEA and North America. Singapore will be the SEA headquarters and a leadership team sitting in Singapore will drive their regional expansion. Starting with senior hires across sales and marketing, this team will drive their SEA go-to-market, user acquisition and partner engagement. One of the key hires as part of this phase is the newly created SEA Marketing Director role and Michael Page is partnering them on a retained basis to hire this role.

Job Description

The SEA Marketing Director will report directly to the APAC CEO. The counterparts for this role will be the SEA Sales Director and other functional leaders etc. This is a critical role that requires the individual to be hands-on as there only be 3-4 direct reports at the start. The focus will be digital branding, performance marketing, agency management and communications. The client wants to build a pull business that reduces dependence on a large physical sales force. To that end, the role is to lead all marketing efforts and:

  • Create a powerful pull brand/experience (and other tools) that maximizes direct sign-ups
  • Generate high quality leads for sales to follow-up and close
  • Ensure delight at all touch-points with all stakeholders (consumer, university/corporate partners, government) to maximize positive impression/referrals
  • This is not a command & control regional role. The candidate will run all activities out of Singapore working with agencies in the markets
  • Use metrics and data to identify the right channel/medium for different types of marketing campaigns, and work with product, business and sales team to understand and define the key drivers for various marketing campaigns. KPIs: Brand track across stakeholders, Number/Quality. of leads, CAC

The Successful Applicant

  • MBA or Masters' Degree in Marketing, Digital Media or another relevant discipline
  • 10 or more years' in leading regional marketing, SEA or APAC, with at least 4 years in a pure play B2C digital business
  • Experience of having led marketing in an early stage tech start up would be ideal
  • Strong network with digital agencies across SEA would be ideal
  • Analytical personality, with out of the box thinking
  • Having hired and led teams of 5-10 in a lean, D2C tech environment

What's on Offer

This is a new role, created in start-up business that has a strong ambition and vision. We are looking for someone who has an entrepreneurial mindset and a corresponding ability to take risks. You will lead the setup of the marketing function in key markets and play a pivotal role in hiring and developing talent. The fixed compensation for this role will be in the range of SGD 150k - 225k, with possibility for variable pay and equity based on your relevant experience.

Anurag Garg (Lic No: R1215997)
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Anurag Garg (Lic No: R1215997)
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