Back to search

Regional Marketing Lead SEA

Singapore Permanent View Job Description
This is an exciting opportunity for a Regional Marketing professional to lead marketing strategies within the FMCG industry. The role is based in Singapore and focuses on driving brand growth and visibility across the SEA region.
  • Better career progression
  • Regional exposure

About Our Client

Our client is a leading global FMCG company with a strong heritage and fast‑growing presence across Asia. As part of their Southeast Asia expansion, they are strengthening their regional leadership team and are now looking to hire a Regional Marketing Lead to be based in Singapore. This role will play a critical part in shaping brand strategy, driving market expansion, and building marketing excellence across the region.

Job Description

Reporting directly to the Managing Director, you will:

  • Lead regional brand and marketing strategy for the master brand and portfolio brands across Southeast Asia.
  • Drive consumer and market insights to inform brand positioning, communication platforms, and innovation roadmaps.
  • Support market expansion and new product launches by partnering closely with country teams and global HQ.
  • Oversee integrated marketing communications, digital, influencer, partnerships, and agency management across markets.
  • Collaborate with sales and trade teams to ensure brand consistency and commercial impact across retail channels.



The Successful Applicant

To be successful in this role, you should have:

  • At least 12 years of marketing experience within the FMCG, beverage, or consumer goods, including regional leadership exposure.
  • A strong track record in brand building, consumer insight, and multi‑market marketing strategy execution.
  • Solid commercial acumen with familiarity in trade marketing, key account dynamics, and distributor models.
  • Proven experience leading cross‑functional and agency teams in a regional environment.
  • Hands‑on leader with a strong start-up mindset, comfortable operating at both strategic and executional levels in a fast‑growth environment.

What's on Offer

This is a senior regional leadership role within a high‑growth FMCG organisation, offering the opportunity to build a leading beverage brand across Southeast Asia. You will have significant autonomy, regional influence, and exposure to global stakeholders, while shaping long‑term brand and commercial success.

Contact
Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Quote job ref
JN-012026-6919500
Phone number
+65 6416 9890

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Singapore
Contract Type
Permanent
Consultant name
Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Consultant contact
+65 6416 9890
Job Reference
JN-012026-6919500

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.