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Regional Head of Marketing

Singapore Permanent View Job Description
The Regional Head of Marketing will lead the marketing strategy and execution across the region, ensuring alignment with business goals and market trends. This role is based in Singapore and requires expertise in crafting innovative campaigns and managing marketing initiatives regionally.
  • Better career progression
  • Regional exposure

About Our Client

Our client is an established, design‑driven fashion lifestyle brand with a strong creative point of view. With an ambitious vision to scale across Asia and beyond, they are expanding their regional leadership team. As part of this growth, they are seeking a Regional Marketing Manager to be based in Singapore.

This is a permanent opportunity to shape and elevate the brand's presence across priority markets.

Job Description

Reporting to the Assistant General Manager, you will:

  • Lead the development and execution of an integrated global marketing strategy across key APAC markets.
  • Oversee market launches (particularly Japan and China), including localisation, creator/KOL strategy, and retail activations.
  • Drive end‑to‑end brand, Public Relations, social, influencer, partnerships, and performance marketing initiatives.
  • Manage the full marketing calendar, campaigns, budgets, and measurement frameworks to deliver commercial results.
  • Build and develop a high‑performing regional marketing team while collaborating closely with cross‑functional partners.

The Successful Applicant

In order to be successful in this role, you should have:

  • A Bachelor's degree in Marketing, Business, Communications, or related fields.
  • 10-12 years of progressive marketing leadership experience in fashion, retail, lifestyle, or adjacent premium consumer categories, including multi-market APAC oversight.
  • A proven track record in brand building or market launches in Japan and/or China (store opening experience is advantageous).
  • Deep expertise across brand activations, retail events, partnerships, collaborations, influencer marketing, Public Relations, social media, and performance marketing.
  • Strong strategic planning skills with the ability to connect brand-building activities to commercial outcomes.

What's on Offer

This is an exciting opportunity to lead the regional marketing function of a fast-growing, design-led brand with strong creative DNA. You will play a pivotal role in shaping their global expansion strategy, driving market launches, and influencing brand and commercial outcomes at scale.

Contact
Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Quote job ref
JN-012026-6920769
Phone number
+65 6416 9890

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
Retail
Location
Singapore
Contract Type
Permanent
Consultant name
Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Consultant contact
+65 6416 9890
Job Reference
JN-012026-6920769

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.