Regional Digital Campaign Manager APAC - B2B Industrial MNC

Singapore Permanent
  • Must have Digital marketing, performance marketing, campaign management
  • Must have experience working in B2B MNC Industrial industry

About Our Client

Marketing leading Multinational B2B Industrial Manufacturing business.

Job Description

  • Own a range of digital projects (customer reach and engagement through digital channels, build customer segmentation & targeting strategy in B2B context).
  • Set up digital processes for sustainable lead generation and lead management for on-ground salesforce in SEAPAC markets.
  • Work with Content development & Brand & comm team to design a customer centric content strategy to support the campaigns.
  • 360-degree campaign planning (with multiple stake holders in SEAPAC & Global), Multi-channel strategy implementation, Budget estimation, Analytics reports (in Power BI, Google Analytics etc.)
  • Convince Stakeholders on adoption of digital processes & work in collaboration with them to on-board them on this journey.
  • Hold monthly calls with the various stakeholders in Global team to align support on key digital actionable and issues. Devise a process to review progress with SEAPAC markets, provide support & troubleshoot issues.
  • You must be hands-on on digital media tools (DV 360, FB, LinkedIn Paid media Mktng, Google search engine ads).
  • You will define and implement uniform tracking methodologies, campaign tagging and data collection standards across customer touchpoints in all markets to track data, measure results, and provide actionable insights.
  • Manage the priorities of multiple stakeholders in a matrixed environment.
  • Focus on defining pragmatic digital growth strategy framework for SEAPAC markets & delivery of results: building reach, driving customer engagement & Incremental business (through digital opportunities).
  • Drive adoption of game changer digital campaigns, processes and frameworks through change management. This requires a candidate with strong Entrepreneurial spirit to drive the transformation.
  • Bring best practices from B2B Industry on sustainable ways of driving customer engagement, supporting on-ground sales with digital opportunities.

The Successful Applicant

  • 8 or more years of experience in core digital marketing, performance marketing, campaign management role. Preferrable somebody already have people management experience of 4 or more years.
  • Experience in the B2B marketing space and sales enablement through digital, experience with Big B2B multinationals, Big Agencies OR Media houses will be a big plus.
  • Good presentation skills and appetite for data to drive data driven decision.
  • Strong analytical, influencing skills and strategic thinking mindset.
  • Strong verbal and written communication skills in English. Additional languages would be a plus.

What's on Offer

This role is ideal for someone with strong experience in Digital Marketing within the B2B Industrial Manufacturing space. Our client is looking for someone to help work through a Digital Transformation aswell as BAU activities and manage a team. They require someone who has worked in large matric organisation and has strong stakeholder management experience.

James Sibly
Quote job ref
Phone number
+65 6416 9890

Job summary

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Consultant name
James Sibly
Consultant contact
+65 6416 9890
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