Marketing Manager

• Manage multiple brand mix in the sport/performance categories
• Lead, inspire and execute strategic plans for Singapore and Malaysia market to drive brand growth, awareness and sales through Public Relations, Advertising and Promotion, Digital, Influence, Events, and Retail.
• Lead in the creation of local marketing content across the above platforms.
• Manage marketing requirements whilst ensuring the brand message is communicated according to Global standards and guidelines across all above and below-the-line environments.
• Work closely with global marketing, regional field marketing, and local marketing teams to plan, adapt, and execute marketing campaigns.
• Pursue new breakthrough ideas and refreshes our brands for the modern era in both creative expression and media mix.

Key Performance:

• Development and execution of the geographic "go-to-market" strategy.
• Identifying and leveraging local opportunities that align with the brand and region strategy.
• Work with internal teams and external creative / media agencies to develop marketing strategies and plans to increase brand awareness.
• Develop seasonal marketing calendar to maximize launches and strategic focus. Ensure ongoing update and communication of the calendar.
• Improve market intelligence through learnings from Brand Health Reports and Social Bakers.
• Ensuring that the brand is healthy across all critical KPIs.
• Build and maintain relationships with KOL partners/influencers to ensure maximum exposure and content creation for the brand.
• Manage marketing plan to budget, promotional spend to budget.
• Track DCI investment in relation to contractual requirements.