Marketing Manager

Singapore Permanent SG$6,000 - SG$7,000
  • Established Organization
  • Leadership role, with full P&L responsibilities

About Our Client

One of the leading sports brand organisation that has a good market shares and sales revenue in SEA both online and retail business.

Job Description

  • Manage multiple brand mix in the sport/performance categories
  • Lead, inspire and execute strategic plans for Singapore and Malaysia market to drive brand growth, awareness and sales through Public Relations, Advertising and Promotion, Digital, Influence, Events, and Retail.
  • Lead in the creation of local marketing content across the above platforms.
  • Manage marketing requirements whilst ensuring the brand message is communicated according to Global standards and guidelines across all above and below-the-line environments.
  • Work closely with global marketing, regional field marketing, and local marketing teams to plan, adapt, and execute marketing campaigns.
  • Pursue new breakthrough ideas and refreshes our brands for the modern era in both creative expression and media mix.

Key Performance:

  • Development and execution of the geographic "go-to-market" strategy.
  • Identifying and leveraging local opportunities that align with the brand and region strategy.
  • Work with internal teams and external creative / media agencies to develop marketing strategies and plans to increase brand awareness.
  • Develop seasonal marketing calendar to maximize launches and strategic focus. Ensure ongoing update and communication of the calendar.
  • Improve market intelligence through learnings from Brand Health Reports and Social Bakers.
  • Ensuring that the brand is healthy across all critical KPIs.
  • Build and maintain relationships with KOL partners/influencers to ensure maximum exposure and content creation for the brand.
  • Manage marketing plan to budget, promotional spend to budget.
  • Track DCI investment in relation to contractual requirements.

The Successful Applicant

  • A good understanding of the brand management in the retail and/or accessories & shoes sector
  • Working in a key marketing position from a retail brand environment or similar type industry.
  • Exposure of Singapore and Malaysia market/marketing.
  • Good understanding of the footwear and youth lifestyle market.
  • Hands-on in planning budgets/strategic plans.
  • Demonstrated marketing activities knowledge including but not limited to digital, high touch marketing, advertising, point of sale, web-site and e-communications, media, events and promotions.

What's on Offer

  • Team leader, and leadership role
  • Brand management with P&L responsibilities
  • Career development
Contact
Yandy Low (R2199817)
Quote job ref
JN-072022-5697676
Phone number
+65 6533 2777

Job summary

Function
Marketing
Specialisation
Retail
What is your area of specialisation?
Retail
Location
Singapore
Contract Type
Permanent
Consultant name
Yandy Low (R2199817)
Consultant contact
+65 6533 2777
Job Reference
JN-072022-5697676