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Marketing Manager - Sporting Goods (Retail)

Singapore Permanent SG$6,000 - SG$7,000 per month (SG$72,000 - SG$84,000 per year) View Job Description
You will be responsible for crafting and executing a comprehensive marketing strategy designed to drive revenue growth and increase brand awareness in Singapore. You will collaborate closely with various departments to ensure seamless marketing campaign execution while managing the marketing budget to maximize results.
  • Save Job
  • Leading Distributor
  • 360 Marketing Campaigns

About Our Client

Our client is a leading Regional Distributor of Sporting Goods. They sell their products through retail B2C channels as well as B2B (minimally) and are looking for a hands on Marketing Manager to drive 360 marketing initiatives, from Offline, Online and CRM!

Job Description

  • Create and implement strategies to boost brand awareness and increase revenue growth through customer acquisition, member's retention and loyalty
  • Focus on identifying opportunities and using performance-based channels such as CRM and loyalty programs to drive revenue
  • Develop strategies to attract new customers and members, using customer segmentation and automation tools for targeted marketing to improve sales performance
  • Drive sales through effective marketing campaigns for brand launch, seasonal promotion and events
  • Conduct strategic analysis of the competitive landscape and perform detailed data analysis to derive insights for designing effective sales and marketing plans
  • Develop and implement localized end-to-end sales and marketing initiatives, including collaboration with internal departments, brand owners and agencies
  • Take ownership of the P&L and budget for all marketing initiatives
  • Manage the marketing budget efficiently to maximize ROI while ensuring compliance
  • Analyse marketing performance data to measure success and optimize strategies.
  • Strengthen the brand's identity across all channels and collaborate with brand owners through strategic partnerships to evaluate organizational goals
  • Plan and execute multi-channel brand marketing across digital, social media and email, ensuring strong content marketing that aligns with growth objectives

The Successful Applicant

  • About 5 years of Marketing experience in FMCG/Retail
  • Skilled in developing and executing strategic marketing initiatives
  • Experienced in handling marketing budgets and optimizing ROI
  • Familiar with tools such as Google Analytics, CRM tools and marketing automation platforms
  • Good understanding of managing both organic and paid marketing efforts across platforms like Google, Facebook, TikTok, Instagram, and email
  • Experience leading cross-functional teams, and partnering with external agencies

What's on Offer

This is an opportunity to join a leading distributor in Singapore and run their Marketing division on all marketing aspects.

Contact
Antoine Ratajczak (Lic No: R1985336 / EA No: 18C9065)
Quote job ref
JN-102024-6573650
Phone number
+65 6416 9849

Job summary

Function
Marketing
Specialisation
Retail
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Singapore
Contract Type
Permanent
Consultant name
Antoine Ratajczak (Lic No: R1985336 / EA No: 18C9065)
Consultant contact
+65 6416 9849
Job Reference
JN-102024-6573650

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.