Save Job Back to Search Job Description Summary Similar JobsLead High-Impact Digital & LTO Campaigns Across a Beloved F&B BrandEnd-to-End Creative & Strategic Marketing OwnershipAbout Our ClientOur client is a well‑established consumer brand with a strong retail presence, known for delivering consistent customer experiences both in‑store and across digital touchpoints. They are undergoing a focused digital and brand‑growth phase, investing in omnichannel marketing, loyalty development, and high‑impact LTO campaigns to strengthen engagement, expand their customer base, and elevate overall marketing performance.Job DescriptionDigital Marketing:Execute innovative digital marketing campaigns and oversee its successful implementation as part of omnichannel marketingLead the conceptualization and development of digital contents while ensuring compliance with brand positioning, brand standards and usage guidelines.Evaluate key metrics that affect our website traffic, social media engagement and target audienceDrive regular management and analytical reporting against performance of all digital marketing activities (Website optimization, Search Engine Optimization, Social Media, Paid Search, Content, Email marketing) to identify opportunities, areas for improvement and measure ROIsManage digital marketing budget and spend by effectively allocating budgets to different channelsManage and maintain partnership with respective appointed agenciesMonitor various media platform options and propose appropriate social media platforms and tools for achieving communication objectivesReport digital marketing activities for review with management on a regular basisLead social media content strategy, creation and oversee execution to ensure brand alignment and positioningCampaign Execution:Campaign lead for LTO campaigns to develop key visual while ensuring brand consistencyWork closely with Director, Marketing to develop strategy and manage marketing activities Manage in-store marketing collaterals (menu boards, posters, banners, tray mats, POS Screen) and track marketing campaign performanceArrange photoshoots of new food items and lead the design of new menu when necessaryWork closely with our Creative team, generating briefs and highlighting learnings that help us increase guests' frequency, average spent and acquire new customersRun LTO and customer acquisition campaigns across relevant channels including in-store marketing, flyers, TV, radio, print, OOH, and other mediaGrow partnership network to extend brand outreach and acquisition effortsMonitor marketing budget with accountability for growth in marketing efficiency and ROIThe Successful ApplicantBachelor's degree in Marketing or equivalent3 to 5 years of experience in managing digital marketing campaignsAdvanced knowledge of digital marketing and analytic tools to drive effectiveness and gain relevant actionable insightsProactive self-starter with the ability to multitask and excel in a fast-paced environmentData-oriented and takes an analytical approach in solving business challengesProven track record in marketing campaign execution, digital marketing and creating strong, engaging content for digital platformsExcellent interpersonal and communication skillsStrong organisation and project management skillsMeticulous with an eye for detailWhat's on OfferMeaningful impact driving digital growth and brand visibility.Creative ownership across campaigns and content.Leadership exposure and room to grow.ContactJenny Zhao (Lic No: R25157204/ EA no: 18S9099)Quote job refJN-022026-6939031Phone number+6564169808Job summaryFunctionMarketingSpecialisationDigital, Online & Social MediaWhat is your area of specialisation?RetailLocationSingaporeContract TypePermanentConsultant nameJenny Zhao (Lic No: R25157204/ EA no: 18S9099)Consultant contact+6564169808Job ReferenceJN-022026-6939031
