Marketing Manager (Consumer)

Singapore Permanent Work from Home or Hybrid
  • Global Organization
  • Diversity and inclusion

About Our Client

Client is a global household brand in the skincare and cosmetics sector with a strong present in Singapore market.

Job Description

  • Conceptualise marketing communication strategies for product launches with content team based on insights (market, consumer, sales analysis & competitors activities)
  • Optimize product mix to ensure max profitability
  • Responsible for new product sales forecast and pricing which is in-line with the growth ambition of the brand in the future
  • Responsible for overall A&P budget
  • Optimise resources & investment on business drivers
  • Plan, manage and execute digital strategy, working in tandem with digital regional team and digital agency to optimize communication and sales for digital channels
  • Building digital presence via earned media; managing relationships with key media contacts and KOLs, KOC
  • Managing sales performance for digital channels sales ( & marketplaces)
  • Build brand public relation strategy, while ensuring brand message and product positioning is consistent to media and KOLs, KOC
  • Develop and execute strategies to Improve brand's top of mind as a responsible natural beauty brand
  • Plan and execute KOL campaigns to maximize reach and engagement
  • Lead the customer acquisition strategies and implementation to increase the quantity and improve the quality of the new recruit
  • Optimize lead conversion to customers
  • Drive customer retention to ensure sustainable growth
  • Continuously develop plans and execute strategies to improve customers impression of the overall brand
  • Conduct customer research to proactively identify trends and other relevant business insights, turning insights into actionable and quantifiable opportunities
  • Driving culture of sustainability within brand strategies and team culture

The Successful Applicant

  • Has background in Beauty industry
  • Entrepreneur mindset - challenges status quo, strategic thinking and problem-solving ability
  • Leading by example - able to lead change and motivate team building a culture of respect, entrepreneurship and teamwork.
  • Results oriented - strongly driven with ability to focus on results respectfully & ethically despite challenges
  • "Customer first" mindset - customer centricity mindset
  • Data based decision maker - analysis, research, report
  • IT-savvy; able to multi-task with strong organisational skills

What's on Offer

  • Competitive salary package
  • Career advancement
  • Staff benefits
Yandy Low (R2199817)
Quote job ref
Phone number
+65 6533 2777

Job summary

What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Contract Type
Consultant name
Yandy Low (R2199817)
Consultant contact
+65 6533 2777
Job Reference
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.