Back to search

Marketing Lead

Singapore Permanent View Job Description
The Marketing Lead role involves developing and executing innovative digital marketing strategies tailored for the financial services sector. This position requires a strong understanding of digital channels and strong brand storytelling to drive engagement and achieve business goals.
  • Exciting and challenging roles
  • Be part of a top Fintech company in the region

About Our Client

Our client is a fast‑growing fintech company regulated by the Monetary Authority of Singapore (MAS). They are offering a stable and professional environment with a focus on delivering exceptional services in its field.

Job Description

  • This is a rare 0-1 opportunity where the candidate is responsible to shape the brand from scratch in one of the most competitive industries.
  • Drive the development and execution of integrated marketing strategies that directly support commercial objectives.
  • Shape and launch go‑to‑market plans across priority markets in SEA.
  • Lead the annual marketing planning process, overseeing budgets, forecasting, and performance outcomes.
  • Manage the marketing budget to efficiently acquire and convert large volumes of prospective customers.
  • Oversee end‑to‑end multi‑channel campaigns spanning digital, social, events, and strategic partnerships.
  • Use data, testing, and insights to continuously optimise campaign performance and maximise ROI.
  • Strengthen and evolve the brand through consistent messaging and high‑quality content across all channels.
  • Direct all digital marketing efforts, including paid media, SEO/SEM, and marketing automation, while tracking core KPIs such as CAC, LTV, engagement, and conversion metrics.



The Successful Applicant

A successful Marketing Lead should have:

  • A strong background in marketing, particularly within the financial services industry.
  • Able to work with different stakeholders.
  • Comfortable in an ambiguity environment.
  • Proven track record of driving user growth and scaling an existing product to a new heights.
  • Bachelor's Degree in Marketing, Communications, Digital Media, or related field.



What's on Offer

  • Opportunities for professional growth and development.
  • A supportive and professional work environment.
  • Joining a founding team that thrives on innovation



Contact
Desmond Cheong (Lic No: R21103913/ EA no: 18S9099)
Quote job ref
JN-122025-6904529
Phone number
+65 6533 2777

Job summary

Function
Marketing
Specialisation
General Management
What is your area of specialisation?
Financial Services
Location
Singapore
Contract Type
Permanent
Consultant name
Desmond Cheong (Lic No: R21103913/ EA no: 18S9099)
Consultant contact
+65 6533 2777
Job Reference
JN-122025-6904529

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.