Marketing Lead (Manager)

Singapore Permanent SG$5,000 - SG$6,000
  • Startup Tech/Consulting Company
  • Leadership role, with decision marketing responsibilities

About Our Client

An innovation leader in providing unique solution to address identity governance, compliance and data governance requirements in a cost effective manner. Client provides business with the relevant reporting and analytics to improve IT security, maintain compliance and eventually minimize business risk.

Job Description

  • Establish brand messaging, positioning, identify target audiences, marketing strategies, and go-to-market campaigns across targeted channels and segments.
  • Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration with the business units.
  • Curate and analyze market insights, B2B buying trends, competitive analysis, and marketing best practices to build successful B2B marketing strategies.
  • Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics.
  • Lead marketing campaign execution for email campaigns, performance marketing campaigns, and social media engagement; to design, test and evolve lead nurturing tactics on these platforms.
  • Assist with internal communications messaging and ensure consistency with company mission and vision.
  • Work in partnership with the sales and business teams to develop impactful marketing campaigns with demonstrable results.
  • Develop an account-based marketing approach in partnership with sales and business teams.
  • Conceptualize and execute on multi-channel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging across all channels.
  • Manage content and updates for customer and internal touch points, establishing budget guidelines, participating in events, documenting business processes, and providing additional sales support.
  • Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads.
  • Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly.
  • Present ideas and final deliverables to internal and external teams, and communicate with leaders about marketing programs, strategies, and budgets.
  • Maintain oversight of company brand and the consistent application of brand elements for external and internal audiences.
  • Develop creative briefs and guide creative direction to meet objectives for all advertising and public-­facing communications, including print, digital, and video assets.
  • Planning and coordinating targeted marketing events aimed at creating deep awareness and generating leads

The Successful Applicant

  • Able to prioritize and deliver outcomes under ambiguous environment.
  • Ability to work independently and resourcefully to deliver intended business outcomes.
  • Background in B2B marketing setting (marketing in technology firms or SaaS companies).
  • Able to manage and execute marketing from marketing strategy to execution of B2B marketing campaigns; background with account-based marketing approaches.
  • Demonstrable track record of successful marketing campaigns.
  • Background in marketing automation and customer relationship management tools such as Hubspot, Mailchimp, Salesforce is a plus.
  • Familiarity with Google Analytics or marketing data visualizing/reporting tools is a plus.
  • Interpersonal skills, able to communicate clearly and concisely with a wide range of stakeholders across the business.

What's on Offer

  • Leadership career development
  • Regional projects & ownership
  • Competitive salary package
Contact
Yandy Low (R2199817)
Quote job ref
JN-062022-5646612
Phone number
+65 6643 9774

Job summary

Function
Marketing
Specialisation
Business Services
What is your area of specialisation?
Technology & Telecoms
Location
Singapore
Contract Type
Permanent
Consultant name
Yandy Low (R2199817)
Consultant contact
+65 6643 9774
Job Reference
JN-062022-5646612