Marketing Lead (ASEAN) - Software Technology

Singapore Permanent
  • Newly created position
  • Opportunity to grow a team

About Our Client

A great opportunity has come to join a fast-growing Software-as-a-Service MNC that has offices and employees around the world. Our client is also forward thinking in terms of products and targets the ever-changing demands of our digital livelihood today. They also have very successful case studies and client testimonials from major blue-chip firms in the technology and financial services sector. Due to their increasing demands and accelerated growth in the ASEAN region today, they are looking for a Regional Marketing Manager to represent them for the ASEAN market.

Job Description

Reporting to the VP of Marketing based in the United States, you will be responsible for creating successful marketing campaigns and effective strategies that can generate demand, engage clients closely and therefore building a lasting brand awareness in the market. You will also be up to the challenge of the following:

  • Develop a scheduled marketing plan that is ambitious and impactful
  • Wearing a creative hat and creating compelling and educational content for customers
  • Design and implement a lead generation strategy on a regular basis to maintain a healthy pipeline
  • Collaborate with the demand generation experts to develop marketing automation practices
  • Build a marketing toolkit with eye-catching marketing and sales collateralls for the business development team to go-to-market with
  • Ensure a well-represented brand image on all mediums including print, digital and social
  • Conduct in-person seminars and events when the situation allows, while implementing effective online sessions (webinars) in the present

The Successful Applicant

  • Bachelor's degree in Business, Marketing, or a relevant field
  • 6 years or more experience in a marketing role within a software technology company
  • Strong content creation skills to develop compelling collateralls
  • CRM skills and know-how in Salesforce or Marketo would be helpful for this role
  • Ability to work with multiple stakeholders across different time zones
  • Excellent communication skills to present ideas effectively to different audiences, both internally and externally
  • An independent self-starter, proactive and avid learner

What's on Offer

The role offers an ambitious marketing professional the right platform to learn and spearhead his/her own personal growth within a fast-growing environment. The culture is also open and dynamic which encourages creative thinking, and innovation in the products and processes.

Zi Hui Lim
Quote job ref
Phone number
+65 6416 9831

Job summary

What is your area of specialisation?
Contract Type
Consultant name
Zi Hui Lim
Consultant contact
+65 6416 9831
Job Reference