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Marketing Director - Outdoor & Advertising Media

Singapore Permanent View Job Description
This is a pivotal leadership role driving the B2B marketing strategy for a market‑leading Out‑of‑Home media business. You will shape the organisation's narrative, elevate sales effectiveness, and build high‑impact insights and content that influence advertisers and agencies.
  • Lead the full marketing function for a leading OOH media organisation
  • Shape B2B strategy, insights and sales enablement to drive revenue impact

About Our Client

Our client is a prominent Outdoor & Advertising Media company with an extensive global footprint and a strong reputation for premium advertising assets and data‑driven audience solutions. Operating across large‑format digital sites worldwide, the organisation is recognised for continuous innovation, advanced measurement capabilities, and longstanding partnerships with global brands and agencies.

Job Description

  • Define the B2B marketing strategy and translate commercial priorities into actionable campaigns that strengthen market positioning
  • Lead a multidisciplinary team across marketing, data insights and creative design while fostering collaboration and operational excellence
  • Translate mobility, audience and campaign performance data into compelling insights that enhance client conversations and drive thought leadership
  • Build and execute a content and education roadmap spanning insights publications, trend pieces, videos, workshops and client learning programmes
  • Partner with sales, operations and regional teams to launch new media products and support go‑to‑market initiatives with strong value propositions
  • Establish clear KPIs, feedback loops and performance tracking to ensure continuous improvement of marketing output and commercial impact

The Successful Applicant

  • 10+ years of experience in B2B marketing within media, advertising, technology or related sectors
  • Proven capability partnering closely with commercial and sales teams to drive revenue‑linked outcomes
  • Demonstrated success leading teams spanning marketing, analytics and creative design
  • Strong strategic thinker with the ability to convert insights and data into persuasive storytelling
  • Skilled in managing multiple projects with structure, clarity and stakeholder alignment
  • Hands‑on, commercially minded and comfortable balancing strategy with execution

What's on Offer

You will join a well‑established media leader undergoing exciting digital and product innovation, giving you the platform to shape brand positioning at a national level. The role offers significant autonomy, exposure to senior leadership, and opportunities to influence the broader regional marketing agenda.

Contact
Kanika Sagar (Lic No: R22104649 / EA no: 18S9099)
Quote job ref
JN-032026-6978947
Phone number
+65 6416 9858

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Business Services
Location
Singapore
Contract Type
Permanent
Consultant name
Kanika Sagar (Lic No: R22104649 / EA no: 18S9099)
Consultant contact
+65 6416 9858
Job Reference
JN-032026-6978947

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.