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Lifecycle Marketing Director

Singapore Permanent SG$12,000 - SG$15,000 per month (SG$144,000 - SG$180,000 per year) View Job Description
You will lead the charge in shaping customer lifecycle strategies for a major consumer brand, driving retention, upsell, and hyper-personalized experiences through data and AI innovation. This role offers the opportunity to build high-impact campaigns, influence business growth, and spearhead marketing transformation at scale.
  • Drive AI-powered marketing transformation at a leading regional brand.
  • Lead high-impact strategies shaping customer engagement and business growth.

About Our Client

Our client is a leading regional telecommunications and digital services provider, serving millions of consumers with cutting-edge mobile, broadband, and entertainment solutions. The organization is recognized for driving innovation in connectivity and customer experience, leveraging advanced technologies like AI to transform marketing and engagement strategies.

Job Description

  • Consumer Base Management: Reduce churn, improve ARPU, and achieve upsell targets through strategic lifecycle management.
  • Lifecycle Marketing Strategies: Conceptualize and execute retention and loyalty initiatives.
  • AI-Enabled Marketing Transformation: Integrate AI for hyper-personalization, segmentation, and real-time decisioning.
  • Market Monitoring: Stay updated on market trends and competitor strategies to maintain relevance.
  • Innovative Campaigns: Implement hyper-personalization, contextual targeting, and automation.
  • Customer Analysis & Reporting: Own customer data, track campaign effectiveness, and report weekly.
  • Team Development: Build and manage a high-performance team.
  • Campaign Execution: Manage targeting, segmentation, and streamline communications.

The Successful Applicant

  • Education: Bachelor's in Business/Marketing/Finance;
  • Experience: Large corporation/MNC experience in lifecycle marketing, churn management, and customer analytics.
  • Technical Skills: Marketing strategy, customer journey design, loyalty programs, digital channels, and Telco data analytics.
  • Soft Skills: Leadership, stakeholder management, creativity, analytical thinking, and strong communication.

What's on Offer

  • Attractive base salary aligned with senior leadership roles in marketing, plus annual performance bonus.
  • Opportunities for leadership development, exposure to AI-driven marketing innovation, and cross-functional collaboration.
  • Work on high-impact strategies for one of Asia's largest consumer businesses, shaping customer engagement at scale.
Contact
Elaine Lai (Lic No: R22110360/ EA no: 18S9099)
Quote job ref
JN-122025-6903728
Phone number
+65 6416 9892

Job summary

Function
Marketing
Specialisation
CRM
What is your area of specialisation?
Technology & Telecoms
Location
Singapore
Contract Type
Permanent
Consultant name
Elaine Lai (Lic No: R22110360/ EA no: 18S9099)
Consultant contact
+65 6416 9892
Job Reference
JN-122025-6903728

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.