IT Market Technology Lead- 6 month contract

We are seeking a data-driven and technically skilled Marketing Technology Lead with deep expertise in Zendesk to lead our marketing automation, CRM configuration, and digital campaign operations. This role bridges the gap between marketing and IT, ensuring seamless integration of tools, accurate data flow, and technology-enabled marketing performance.

Duties & Responsibilities:

Zendesk Platform Management

· Own the day-to-day administration of Zendesk, including CRM configuration, workflows, sequences, forms, lists, lead scoring, and email automation.

· Customize and optimize Zendesk modules to align with marketing and sales processes.

· Ensure data integrity, segmentation accuracy, and compliance with GDPR/PDPA/other data regulations.

Martech Stack Integration & Optimization

· Integrate Zendesk with other platforms (CMS, Salesforce/ERP, ad platforms, webinar tools, etc.).

· Collaborate with IT and vendors to maintain API connections, troubleshoot sync issues, and scale integrations.

· Evaluate and recommend new technologies to enhance the marketing stack.

Campaign Execution & Enablement

· Support marketing teams with the technical setup of multi-channel campaigns (landing pages, nurture flows, tracking pixels, etc.).

· Manage A/B tests, personalization rules, and campaign performance dashboards.

· Provide training and support to users across marketing, sales, and customer success.

Data & Reporting

· Build and maintain marketing and revenue dashboards in Zendesk and/or external BI tools.

· Track KPIs such as lead lifecycle, conversion rates, pipeline velocity, and attribution modeling.

· Analyze campaign and funnel performance to derive actionable insights.