Head of Social Media, APAC (US MNC, Role based in Hong Kong)
Newly created regional lead position
Digital content and social media strategy focused
About Our Client
Our client is a leading asset management firm with global presence. To support its social media and digital content strategy development across APAC, it is now looking for a solid social media marketer to join the APAC marketing team.
The Head of Social Media will be responsible for developing and executing social media strategy and the broader strategic digital marketing responsibilities. This person will manage the content production process leveraging on the various products the company offers and produce digital content that caters to different customer segments.
This role's objective is to raise social media's profile and influence as a platform to engage the company's clients, investors, grow the online community and to reinforce awareness of and consideration of the company's brand through the production of engaging and differentiated digital content across various digital and social media channels.
The Successful Applicant
You must hold a university degree and have minimum 10 years experience in a combination of digital skills - with a high focus on social media management. You must have a solid track record of business impact through social media specifically in Hong Kong, China, Taiwan and other parts of North Asia. It is extremely important for you to have solid experience in weibo, LINE, Wechat etc. A self-starter attitude with a lot of passion for digital and a zeal for creative ideas are a high priority for the success of your application. English and Mandarin are a must.
What's on Offer
- regional coverage
- Attractive remuneration package and benefits
- 5-day work
- Good career progression opportunity