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Head of Marketing (F&B)

Singapore Permanent View Job Description
This newly created Head of Marketing role offers the opportunity to lead strategic brand and digital initiatives for a well-established F&B group in Singapore. The ideal candidate is a forward-thinking, agile leader with strong marketing expertise and team management experience, ready to drive innovation and cross-functional collaboration.
  • Good career progression
  • Collaborative culture

About Our Client

Our client is a well-established F&B group with a strong presence across Singapore. Known for its consistency and innovation, the company has built a loyal customer base and is now looking to strengthen its brand and marketing capabilities. As part of its growth vision, the company is seeking a strategic and hands-on Head of Marketing to lead its in-house team and drive impactful initiatives.

This is a perm role based in Singapore.

Job Description

You will report directly to the CEO. Your main job responsibilities include:

  • Lead and inspire an in-house marketing team to deliver innovative, customer-centric campaigns across CRM, digital, social media, and partnerships.
  • Develop and execute marketing strategies that drive customer loyalty, repeat visits, and long-term brand value.
  • Collaborate closely with cross-functional departments including operations, R&D, and project teams to align marketing with business goals.
  • Manage external agencies and production partners to bring creative ideas to life - from menu design to video content.
  • Champion data-driven decision-making and CRM adoption to better understand and engage customers.
  • Balance creativity with commercial acumen - ensuring marketing investments are impactful and sustainable.

The Successful Applicant

To be successful in this role, you should have:

  • A Bachelor's Degree in Marketing, Business, or a related discipline.
  • At least 15 years of proven experience in a senior marketing leadership role, ideally within the F&B or retail industry.
  • A hands-on, down-to-earth leadership style with the ability to work collaboratively across departments.
  • A creative mindset with a strong track record of delivering impactful marketing ideas beyond large-scale campaigns.
  • Experience leading teams and influencing C-suite stakeholders.
  • Familiarity with loyalty programs, digital marketing, and strategic brand partnerships.



What's on Offer

This is a newly created headcount within a business that has strong ambitions to elevate its brand presence. We are seeking a forward-thinking and agile marketing leader with deep expertise in marketing, digital strategy, and team leadership. The ideal candidate will bring strong experience from the Retail or F&B sector, and be capable of working independently while influencing across departments. Compensation and benefits will be in line with market standards.

Contact
Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Quote job ref
JN-092025-6829549
Phone number
+65 6416 9890

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
Retail
Location
Singapore
Contract Type
Permanent
Consultant name
Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Consultant contact
+65 6416 9890
Job Reference
JN-092025-6829549

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.