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Head of Marketing, ASIA

Singapore Permanent Work from Home or Hybrid View Job Description
The Head of Marketing will lead the marketing strategy for a high-growth FMCG company expanding into Asia. Build a team, launch new markets, and drive brand success in a dynamic, entrepreneurial environment.
  • Good career progression
  • Regional exposure

About Our Client

Our client is a fast-growing, U.S. based FMCG company with an ambitious plan to expand across Asia. With established operations in China and Japan and a dynamic, entrepreneurial culture, the business is entering an exciting growth phase. This role offers the opportunity to shape the brand's footprint in Asia and build a high-performing marketing team from the ground up.This is a perm role based in Singapore.

Job Description

You will report directly to the CEO of Asia. Your main job responsibilities include:

  • Develop and execute the regional marketing strategy aligned with global objectives.
  • Lead go-to-market plans for new product launches across Asia.
  • Build and manage a high-performing marketing team.
  • Adapt global branding for local markets, ensuring cultural relevance.
  • Drive digital marketing, social media, and influencer campaigns.
  • Collaborate with sales and distribution teams to maximize market reach.
  • Monitor KPIs, analyze campaign performance, and optimize for ROI.



The Successful Applicant

In order to be successful in the role, you should have:

  • A Bachelor's Degree in Marketing or any related field.
  • At least 15 years of experience in the FMCG industry preferably in the beverage category
  • Exposure to start-up environments or high-growth businesses.
  • Strong leadership skills with the ability to build and mentor teams.
  • Expertise in brand strategy, digital marketing, and consumer engagement.
  • Entrepreneurial mindset, adaptable to fast-paced, multicultural environments.
  • Willingness to travel and engage with stakeholders across Asia and the U.S.

What's on Offer

  • Opportunity to shape a global brand's entry into Asia from the ground up.
  • High-growth environment with strong financial backing and ambitious targets.
  • Fast career progression and significant autonomy.
  • Competitive compensation and benefits package.
Contact
Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Quote job ref
JN-112025-6879209
Phone number
+65 6416 9890

Job summary

Function
Marketing
Specialisation
Marketing/Director/VP
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Singapore
Contract Type
Permanent
Consultant name
Carmen Ho (Lic No: R22107240/ EA no:18S9099)
Consultant contact
+65 6416 9890
Job Reference
JN-112025-6879209
Work from Home
Work from Home or Hybrid

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.