Head of Engagement Marketing - Luxury Timepiece

Singapore Permanent
  • Highly Critical Role
  • Leadership

About Our Client

Our client is an established global leading group within the luxury timepiece world. They are known to foster the appreciation for premium watches and has gained international reputation for their collection. In line with their expansion, they are looking for a Head of Engagement Marketing who has strong luxury finesse and capable to lead and drive marketing communications offline and digitally.

Job Description

Responsibilities:

  • Head the development of client engagement marketing plans which involves digital content creation and personalised experiences through events/activities
  • Formulate branding objectives and strategies aligned with the advancement of the company
  • Conceptualise the execution for omnichannel marketing and media plans
  • Study the consumer behaviour and decision-making process in the luxury sector to develop effective clientele strategies
  • Optimise digital marketing across all channels with utilisation of web, SEO/SEM, database marketing and social media
  • Manage the entire aspect of user experience process and public awareness
  • Evaluate marketing performance of all digital campaigns and media activities against ROI and KPIs
  • Manage relationships with media and work with Public Relation agencies

The Successful Applicant

  • Bachelor's Degree in Marketing or a related field
  • Experience and with track record in handling Digital and Public Relation campaigns
  • Minimum 7 years of experience within luxury industry
  • Good knowledge on marketing analytic tools including and not subjected to Google analytic, CRM database
  • Excellence in interpersonal communication skills
  • Extra points for being a timepiece geek

What's on Offer

If you're up for a strategic and visionary leadership role in a world class automotive brand, this is your opportunity. Be part of a team that stands more than just monetary values but to create optimal experience for clients. This is a role for high potential talents who are committed to drive success to maximise their expertise.

Contact
Ting Lin
Quote job ref
4177118

Job summary

Function
Industry
Location
Contract Type
Consultant name
Ting Lin
Job Reference
4177118