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Global Head of Event Marketing and Community

Singapore Permanent SG$10,000 - SG$13,000 per month (SG$120,000 - SG$156,000 per year) View Job Description
This role will report to Senoir Director and responsible to enhance the brand's visibility across its retail locations globally through engaging marketing initiatives. This includes overseeing product launches, gaming events, community interactions, and live demonstrations.
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  • Joining the well-known gaming and technology company
  • Global exposure

About Our Client

Our client is a leading innovator in the world of gaming and technology, known for its cutting-edge peripherals and accessories. It specializes in high-performance products enhance the gaming experience. With a strong focus on both innovation and community engagement, this company has built a reputation for pushing the boundaries of gaming technology.

Job Description

  • Develop and execute global marketing strategies to enhance brand presence in retail stores, including engaging events and product demos.
  • Create strategies that align global and regional gaming trends while preserving brand consistency.
  • Collaborate with marketing, product development, and eSports teams to design impactful in-store experiences and boost visibility.
  • Work with senior leaders in marketing, eSports, product, and operations to ensure smooth program implementation.
  • Act as the primary liaison between headquarters and regional retail leaders for effective global initiative execution.
  • Support regional marketing managers in adapting global strategies to local market needs.
  • Upgrade the retail environment with the latest gaming technologies and trends.
  • Partner with community managers and eSports teams to host events and tournaments, building a dedicated customer base.
  • Build relationships with influencers and gaming communities to expand the brand's reach.
  • Implement strategies to convert store visitors into active community members, enhancing brand loyalty.
  • Track and analyze KPIs and community growth metrics to refine and optimize marketing programs.
  • Manage the global marketing budget for retail programs to ensure efficient use of resources and alignment with financial goals.
  • Stay informed about gaming trends and customer feedback to continually improve the retail experience.



The Successful Applicant

  • Has min Bachelor's degree in Marketing, Communications, Business, or a related field, with 8-10 years of relevant experience.
  • Demonstrated expertise in global marketing and retail management.
  • Deep knowledge of gaming culture and current trends.
  • Exceptional collaboration and communication abilities.
  • Proven skills in budget management and performance metrics evaluation.
  • Innovative approach with a strong emphasis on customer engagement and community development.
  • Experience in organizing in-store esport is a plus

What's on Offer

  • Engage in a cutting-edge, technology-driven workplace where creativity and technological advancement are highly valued.
  • Experience a collaborative and energetic company culture with a strong emphasis on teamwork, innovation, and personal development.
  • Build valuable connections within the tech and gaming industries through interactions with professionals and influencers.
  • Has exposure to diverse markets and international business practices.
Contact
Elaine Lai (Lic No: R22110360/ EA no: 18S9099)
Quote job ref
JN-082024-6519140
Phone number
+65 6416 9892

Job summary

Function
Marketing
Specialisation
Exhibitions / Events
What is your area of specialisation?
Retail
Location
Singapore
Contract Type
Permanent
Consultant name
Elaine Lai (Lic No: R22110360/ EA no: 18S9099)
Consultant contact
+65 6416 9892
Job Reference
JN-082024-6519140

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.