Global Director, Loyalty Strategy & Design - FMCG

Singapore Permanent SG$20,000 - SG$25,000 per month (SG$240,000 - SG$300,000 per year) View Job Description

Job Description
Summary
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New role, reports to Global Head of Loyalty & CRM
Lead global implementation of loyalty program

About Our Client

Our client is a highly renowned player in the FMCG space. With operations in more than twenty countries and a vast retail presence across several key brands, they have delivered consistent growth in the last four years. Over the last few decades, they have built and acquired other brands and are looking to enhance customer engagement and acquisition. The Global Director, Loyalty Strategy & Design role will be drive and deliver programs across loyalty and customer satisfaction. This is a newly created, permanent role.

Job Description

The Global Director, Loyalty Strategy & Design will report to the Global Head of Loyalty & CRM and operate as an individual contributor with matrix teams. This is a senior hire that requires a strong focus on customer acquisition and engagement, resulting in increased revenue and profitability for the group. You will also provide guidance to other brands in the group and partners.

The measures of success in this role are:

Loyalty strategy: develop and lead the global loyalty strategy, that aligns with the group's business objectives.
Center of Excellence: establish and lead the loyalty COE, serving as the key resource for program design, implementation and optimization.
Innovation: introduction of new features in the loyalty program and measuring for effectiveness.
Optimization: measuring customer engagement via program participation and interaction frequency.
Customer insights: use data analytics' team help to analyze program effectiveness and presenting your findings to the CXO teams and where applicable, other brands under the group.
Consistency: ensuring program consistency across global markets and finding out customer pain points.
Peers to this role will be leads for brand & store design, analytics & insights and digital marketing.

The Successful Applicant

To be a successful applicant, you have:

MBA, Masters in Marketing, Business, or a relevant discipline.
Ten or more years' experience in managing loyalty programs within a globally recognized brand, ideally in a multi-brand setup within FMCG, hospitality or retail. Candidates who have developed loyalty programs from the ground up or done global revamp of existing loyalty programs will find this an excellent fit.
Four or more years in a role with a wide regional coverage, with exposure to APAC, EMEA and/or US
Solid track record in using data and insights to measure campaign effectiveness and advising the CMO and other CXOs on effectiveness of group's loyalty program.
Excellent communication and interpersonal skills.
Flexibility to travel, up to 30%

What's on Offer

This is a new role, created from our client's interest to use their customer network and deliver exponentially better engagement and experiences. Someone who can challenge status quo, while being tactful, collaborative and deliver data driven loyalty programs will find this an excellent fit. You will join the firm at a time when they are growing their COE for loyalty & CRM. The fixed compensation for this role will be competitive and candidates who have worked for global brands with renowned loyalty programs will find this an excellent fit.

Due to the high application volume for senior roles, we will only be able to respond to shortlisted applicants.

Contact

Anurag Garg (Lic No: R1215997 / EA No:18S9099)

Quote job ref

JN-082025-6807073

Phone number

+65 6416 9817