Event Director - Automotive Technology (China)

Singapore Permanent SG$10,000 - SG$12,000 per month (SG$120,000 - SG$144,000 per year) View Job Description
This Sales Director is responsible for driving the commercial growth, strategy and overall performance of a flagship B2B automotive technology exhibition focused on the China market, while being based in Singapore and working closely with global stakeholders. You will lead sales performance, develop new revenue streams, manage key partnerships and take full ownership of P&L delivery and long-term event growth strategy.
  • Regional leadership exposure within a global events organisation.
  • High-impact role for commercially driven event leaders.

About Our Client

Our client is an international B2B media and events organisation with a strong global reputation for delivering market-leading exhibitions, conferences and industry publications across technical and high-growth sectors. They are currently expanding their footprint across Asia, investing in new event growth within the mobility and automotive technology ecosystem, with Singapore positioned as a key regional hub.

Job Description

  • Own overall commercial performance, including revenue delivery, profitability and long-term growth strategy for the event portfolio
  • Achieve and exceed personal and team sponsorship and exhibition sales targets
  • Lead, coach and develop a regional sales team and external sales agent network
  • Drive new business development, including new revenue streams, sponsorship concepts and adjacent product launches
  • Build and manage relationships with international exhibitors and partners across Asia, Europe and North America to drive revenue growth and market expansion
  • Develop and execute annual event business plans, including full P&L ownership and KPI delivery
  • Work cross-functionally with marketing, operations and production teams to ensure successful event delivery and strong customer experience
  • Monitor competitor activity, market trends and customer needs to shape future event strategy and positioning
  • Support onsite delivery, rebook strategy and post-event commercial performance reviews
  • Represent the brand at industry events, competitor exhibitions and key customer meetings

The Successful Applicant

  • Proven track record in B2B events, exhibitions or media sales with strong commercial ownership experience
  • Demonstrated success in delivering revenue targets and managing full event or product P&L
  • Experience leading, mentoring and scaling high-performing sales teams
  • Strong business development mindset with the ability to identify and execute new revenue opportunities
  • Experience managing senior external stakeholders including partners, associations and key accounts
  • Strategic thinker with strong execution capability and attention to detail
  • Comfortable working in a regional or global matrix organisation
  • Strong communication and influencing skills across both internal and external stakeholders
  • Experience within automotive, mobility, technology or industrial sectors is advantageous but not essential

What's on Offer

  • Opportunity to lead the commercial growth of a flagship event within a globally recognised events organisation
  • High visibility role with strong regional and international stakeholder exposure
  • Platform to shape long-term event strategy and expansion across high-growth markets
  • Entrepreneurial environment with strong autonomy and ownership
  • Competitive compensation structure aligned to commercial performance
Contact
Eunice Ho (Lic No: R24125003 / EA no: 18S9099)
Quote job ref
JN-022026-6941160
Phone number
+6564169811

Job summary

Function
Sales
Specialisation
Business Development
What is your area of specialisation?
Media & Agency
Location
Singapore
Contract Type
Permanent
Consultant name
Eunice Ho (Lic No: R24125003 / EA no: 18S9099)
Consultant contact
+6564169811
Job Reference
JN-022026-6941160

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.