Save Job Back to Search Job Description Summary Similar JobsOwn high-impact content strategy shaping global digital experiences.Drive growth with creative campaigns and data-driven insights.About Our ClientOur client is a leading global cloud technology provider, driving innovation in AI, SaaS, and digital infrastructure. They empower businesses worldwide with cutting-edge solutions and a strong focus on scalability, security, and customer success.Job Description1. Landing Page Strategy & UX-Driven Design● Design, develop, and optimize high-converting landing pages aligned with UX best practices (clarity, hierarchy, mobile responsiveness, accessibility, load speed).● Conduct A/B tests on copy, CTAs, layout, and visuals to continuously improve conversion rates.● Collaborate with designers and developers to implement pages using internal web building and testing tools2. SEO Strategy & Execution● Perform keyword research, competitive analysis, and technical SEO audits to inform content strategy.● Optimize on-page elements (meta tags, headers, internal linking, schema markup) and ensure content aligns with search intent.● Track and report on organic performance (rankings, traffic, conversions) and adjust strategy based on data.3. Demand Generation & Lead Nurturing Campaigns● Plan and execute integrated content campaigns (email sequences, blog series, gated assets, social snippets) to attract and engage target audiences.● Develop lead-nurturing workflows that guide prospects through the funnel with personalized, value-driven content.● Partner with sales and product teams to align messaging and create conversion-focused assets (e.g., case studies, demos, webinars).4. Analytics & Optimization● Monitor KPIs (traffic, bounce rate, time-on-page, lead conversion rate, ROI) using tools like Google Analytics, HubSpot, or Marketo.● Translate data into actionable insights to refine content strategy, UX, and campaign performance.● Stay ahead of industry trends in SEO, UX, and content marketing to maintain competitive advantage.5. Global Audience Focus● Ensure content resonates with an international audience , adapting tone, language, and messaging for key markets.● Stay ahead of industry trends and competitor activity to keep our content fresh, innovative, and differentiated.6. Collaboration & LeadershipAct as the bridge between content creation and execution, working closely with team leads to optimize for impact.The Successful Applicant● 8+ years of experience in digital content strategy, content marketing, or related roles, preferably within the AI, tech, SaaS, or cloud industries.● Proven track record of developing content strategies that drive measurable results in demand generation, lead nurturing, and conversion.● Knowledge of UX principles and how content impacts user experience.●Strong understanding of SEO principles, content distribution channels, and performance analytics tools●Exceptional writing, editing, and storytelling skills, with the ability to simplify complex technical concepts into engaging, customer-centric language.What's on OfferLead strategic content initiatives that shape global digital experiences.Work at the intersection of creativity and data, driving measurable business growth.Collaborate with cross-functional teams in a fast-paced, innovative environment.Opportunity to influence global markets and stay ahead in cloud and AI trends.ContactJenny Zhao (Lic No: R25157204/ EA no: 18S9099)Quote job refJN-112025-6892664Phone number+6564169808Job summaryFunctionMarketingSpecialisationBrand & DesignWhat is your area of specialisation?Technology & TelecomsLocationSingaporeContract TypePermanentConsultant nameJenny Zhao (Lic No: R25157204/ EA no: 18S9099)Consultant contact+6564169808Job ReferenceJN-112025-6892664
