Communication Executive (Luxury Brand)

Public Relations

• Public/media relations, liaise with public relation agencies in the various markets
• Follow up on public relation strategies, review media pitch lists
• Monitor and maintain media database
• Disseminate public relation info to media partners
• Checking of public relation write ups
• Management and review of retailers' social media calendar
• Prepare public relation reports to HQ (upon request)
• Copywriting and write-ups for various marketing and public relations medium, including Commercial Digital public relation projects and retailers' websites

Advertising Strategy

• Media Planning and Advertising Buys
• Follow up on annual media plans
• Advertising copy rotations
• Liaise with HQ and public relation agency to obtain materials for ad buys
• Maintain strong rapport with media agency

Global Events Management

• Provide public relation to local support for global events which is held in our region
• Liaison with event partners and HQ team to ensure that the brand is at the optimum level and entitlements fully leveraged
• Local Corporate Events and Sponsorships
• Liaison with retail partners and vendors to implement the events/sponsorship activities

Clock Sponsorship public relation projects

• Evaluate new sites and requests, make recommendations for each opportunity
• Ensure optimum branding
• Assist with the formalization of sponsorship with contracts and application of extended insurance where necessary
• Manage orders, installation and maintenance

Communications Expenses

• Control budget spend and ensure that actual expenses is within the determined budget for each projects
• Maintain tracking sheet to monitor budget spend
• Review invoices for payment
• Ensure that the Communications budget sheet is updated on a regular basis
• Reconcile periodical expenses against the expense report by Finance Department

Others

• Other tasks as assigned at a later date