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Brand Strategy & Development Manager - TMT

Singapore Permanent SG$7,000 - SG$9,000 per month (SG$84,000 - SG$108,000 per year) View Job Description
This role is responsible for developing and driving the corporate brand strategy of a large, complex organisation, ensuring consistent and compelling brand expression across all internal and external touch points. You will lead brand campaigns, digital content, partnerships and reputation-building initiatives to strengthen awareness, trust and long-term brand equity.
  • Lead corporate brand strategy and positioning
  • Run high-impact brand campaigns and content

About Our Client

Our client is a leading, well-established organisation with a strong market presence and a high-profile corporate brand. Operating in a fast-evolving and highly competitive environment, the organisation places a strong emphasis on strategic branding, corporate storytelling and reputation management to support long-term business growth.

Job Description

  • Develop and implement corporate brand strategy, positioning and architecture across the organisation
  • Ensure consistent application of brand guidelines across all communication channels and business units
  • Lead the planning and execution of integrated brand campaigns and corporate storytelling initiatives
  • Oversee development of digital and social content for brand-led communications
  • Manage brand tool kits, templates and assets, ensuring relevance and quality
  • Partner with business units and agencies to develop and roll out campaign and communication materials
  • Identify, negotiate and manage sponsorships and partnerships to enhance brand visibility and alignment
  • Lead industry award submissions and related announcements to strengthen corporate reputation
  • Manage external vendors and agencies, including procurement, budgets and approvals

The Successful Applicant

A successful Brand Development Manager should have:

  • 5-8 years' experience in corporate branding, corporate communications or related roles, ideally within a large, complex or publicly listed organisation
  • Strong understanding of corporate brand strategy, campaign management and digital content
  • Proven experience working with multiple stakeholders and managing agency partners
  • Excellent writing and editing skills, with the ability to craft clear, compelling brand narratives
  • Highly organised, proactive and detail-oriented, with strong project management capability
  • Commercially minded with the ability to balance strategic thinking and hands-on execution
  • Confident communicator with strong interpersonal and relationship management skills

What's on Offer

  • A high-visibility corporate brand role within a well-established, market-leading organisation
  • Opportunity to shape and elevate a major corporate brand across multiple platforms and touch points
  • Broad remit covering brand strategy, campaigns, digital content, partnerships and awards
  • Exposure to senior stakeholders and cross-functional teams within a complex organisation
  • Stable environment with strong brand equity and long-term career development opportunities
Contact
Eunice Ho (Lic No: R24125003 / EA no: 18S9099)
Quote job ref
JN-012026-6927793
Phone number
+6564169811

Job summary

Function
Marketing
Specialisation
Brand & Design
What is your area of specialisation?
Technology & Telecoms
Location
Singapore
Contract Type
Permanent
Consultant name
Eunice Ho (Lic No: R24125003 / EA no: 18S9099)
Consultant contact
+6564169811
Job Reference
JN-012026-6927793

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.