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APAC Marketing Director - AI

Singapore Permanent SG$18,000 - SG$20,000 per month (SG$216,000 - SG$240,000 per year) View Job Description
You will be leading brand strategy, public relation, social media, product marketing, and integrated campaigns across key Asian markets including Hong Kong, Taiwan, Korea, Singapore, and Southeast Asia. This is a rare opportunity to shape the regional presence of a fast-scaling AI company with a proven product-market fit, working at the intersection of cutting-edge consumer tech and productivity innovation
  • Be part of a high-impact team to build the future of AI-powered productivity.
  • Join a profitable, fast-scaling AI company with proven product-market fit.

About Our Client

Our client is a fast-growing AI startup developing intelligent voice-based hardware and software that help users capture, transcribe, and organize spoken information. With a strong consumer following and expanding enterprise offerings, it combines sleek wearable devices with a proprietary AI platform to boost productivity.

Job Description

  • Brand Strategy: Localize and elevate global brand positioning for APAC markets, ensuring cultural relevance and emotional resonance across diverse audiences.
  • Public Relations: Lead strategic media relations to secure impactful coverage in top-tier tech, business, and vertical publications across the region.
  • Social Media & Community: Architect and execute localized social strategies across platforms like TikTok, Instagram, LinkedIn, X, YouTube, Kakao, and LINE to drive engagement and brand affinity.
  • Product Marketing: Collaborate with global product teams to craft compelling, market-specific messaging and go-to-market strategies that drive adoption and growth.
  • Content Marketing: Oversee the creation of premium, localized content-from videos and blogs to product guides and case studies-that educates, inspires, and converts.
  • Integrated Campaigns: Design and lead full-funnel, multi-channel campaigns that blend public relation, digital, social, events, and partnerships-measuring performance and optimizing for ROI.

The Successful Applicant

  • Extensive regional marketing leadership experience- min 6 years in brand and marketing, with 3+ years leading across multiple APAC markets.
  • A strong track record in brand strategy, public relation, social media, product marketing, and integrated campaigns, ideally within consumer AI, tech, SaaS, or electronics.
  • A data-driven mindset, with proven ability to manage budgets, performance metrics, and collaborate effectively with global cross-functional teams and agencies.

What's on Offer

  • Be part of a high-growth, product-led company shaping the future of AI-powered productivity.
  • Work with a global team of innovators and marketers.
  • Enjoy a competitive salary, equity options, generous leave policies, and annual company offsites.
Contact
Elaine Lai (Lic No: R22110360/ EA no: 18S9099)
Quote job ref
JN-082025-6816142
Phone number
+65 6416 9892

Job summary

Function
Digital
Specialisation
Digital Strategy & Transformation
What is your area of specialisation?
FMCG (Fast Moving Consumer Goods)
Location
Singapore
Contract Type
Permanent
Consultant name
Elaine Lai (Lic No: R22110360/ EA no: 18S9099)
Consultant contact
+65 6416 9892
Job Reference
JN-082025-6816142

Diversity & Inclusion at Michael Page

We don't just accept difference - we celebrate it. We encourage applicants from all backgrounds to apply for this role and are committed to building inclusive, diverse workplaces where everyone can thrive. If you require any support or reasonable adjustments during the recruitment process, please let us know.