About JLR

Innovative. Trusted. Pioneering. These three qualities have always summed up Jaguar Land Rover. They have been encapsulated within the performance, luxury and excellence of all our products. They are what every person working for us lives and breathes.

We have been automotive industry pioneers for more than six decades. Jaguar debuted in 1935. Land Rover made its celebrated entrance in 1948.

From then until now, we have been at the forefront of technical innovation in all areas of vehicle development. Through our revolutionary technologies, performance and craftsmanship, we have pushed the boundaries of what the industry considers possible over and over again. Our efforts have led to some of the most iconic nameplates ever to grace the road.