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Product Marketing Manager-Information Technology and Services
- Newly created global role
- Lead strategy development and implementation
About Our Client
Our client is a market leader in the incorporation of IT and network technologies that benefit customers worldwide.
Company known for providing technological innovation to empower business to better serve their own customers; currently present in 50 countries and with plans for expansion.
Looking for a highly motivated individual to join their team as Global Product Marketing Manager.
- Product Positioning - Clear understanding of the market to have unique differentiation from other products. Understanding customers and their challenges to present a clear message on the benefits the products provide to their customers to drive sales and marketing efforts
- Sales Enablement - Create tools and facilitate resources to support the sales team in customer engagement; which includes training and content to use in a successful sales process
- Market Intelligence - Become the point of contact for the organization for market mapping and understanding of competitor trends to then evaluate existing product portfolio and propose developments. Have a holistic understanding of customer capabilities and purchasing behaviour
- Demand Generation - Advice internal stake holders on the right campaign topics to get buy-in from customers and provide quality content to support these campaigns
The Successful Applicant
The ideal candidate has over 8 years of experience in product marketing or relevant field serving the B2B marketing industry. Experience in consumer goods industry is preferred
- Deep knowledge in conducting competitive research and analysis
- Have an innovative mindset to bring new ideas into the organization to be implemented
- Excellent communication and analytical skills to engage all tiers within the organization and also external parties
- High attention to detail and great ability to multi-task
What's on Offer
Our client, an Information Technology and Services company is looking for someone who is self-motivated, versatile and the will to make a difference in an already successful organization.