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Digital Marketing Manager - Singapore
- Create and launch new digital services campaigns
- Drive consumer engagement in competitive market
About Our Client
Our client, a leading financial services MNC, an industry leader in operating both direct and digital marketing products and services. Headquartered in Singapore, with presence across Asia, is looking to launch a sustained digital campaign through innovative, creative and unique marketing campaigns for Singapore. They are looking to hire a Digital Sales Manager - (Singapore), who will take charge and bring expertise in an ambitious captivating digital marketing campaigns to achieve successful and long-term digital marketing strategy and execution.
In this Key role, you will drive the brand's online digital marketing vision through inventive, inspired, and strategic digital campaigns. You will lead and create a sustainable & scalable digital marketing model. Achieving high customer lead generation and conversion is a must. The role will report directly to the CDO, a career Financial Services expert who has led key digital innovations in the industry, achieving record customer usage, retention, and brand exposure. The key performance indicators will be:
- Partnerships Driven: Partner with leading online PR and Media agencies to ensure maximum influence and coverage
- Market Knowledge: Understanding of current leading Financial Services products and services, inclusive of industry leaders
- Wallet Growth Generation: Digital campaign with focus on customer digital wallet growth
- Excellence in market data analytics & actionable measurements
The Successful Applicant
To be a successful applicant for this role, you have:
- Bachelor's Degree in Marketing, Communications, Business or a related discipline
- Expertise (5 years or more) in digital marketing
- Experience coordinating between internal teams
- Ability to measure campaign metrics & results through relevant analytics platforms
- Able to grasp and translate analytics & data into pro-active action plans
- Leadership capabilities: You have successfully managed teams through proven successful digital campaigns
- Proficient in targeting right and relevant customer demographics through digital campaigns
What's on Offer
Our client is a top leader of the financial services industry in Singapore, who has placed focus and importance on customer engagement within the digital space. The successful applicant is creative, strategic, experienced, and will maximise returns by understanding and leveraging the client's services and vision. Strong digital marketing insight and industry knowledge is a must. You will interact across teams to enable the client to launch multiple product line to reach their audience online and increase customer interaction, wallet spend, and brand loyalty / satisfaction.
The remuneration for this role will be competitive and other benefits, bonuses will be in line with the market.