You are here
How to create a compelling EVP
Understand existing perceptions
Determine key selling points
- Does it align with your strategic objectives?
- Does it clearly differentiate your company?
- Does it paint a realistic picture of what it’s like to work for your company?
- Is it inspirational?
- Is it simple but broad enough to appeal to different groups?
Communicate the message
Employees are motivated by more than a paycheque. Packaging your Employee Value Proposition (EVP) to reflect the unique benefits of working in the organisation will help potential employees understand the company. Consistency and alignment is key; create a strong and realistic EVP and seek feedback from existing staff, then spread the message across the organisation and to the external market.